Textbook Case of Crypto Hype: How Iced Tea Company Went Blockchain and Failed Despite a 289 Percent Stock Rise

This article was originally posted on Cointelegraph - an independent publication covering cryptocurrency, the blockchain, decentralized applications, the internet of finance and the next gen web.

Back in December 2017, simply adding “blockchain” to your company name could trigger a 300 percent stock rise. Long Island Iced Tea did just the same thing, but here’s why the whole beverage-firm-turned-blockchain-enterprise scheme didn’t work, despite the crypto-induced bump

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